The Scientific Journal "CREATIVE RESEARCH MANAGEMENT JOURNAL" is managed and published by the Management Study Program, Faculty of Economics and Business, University of Prof. Dr. Hazairin, S.H. This is a publication media for research results in the field of management and business science, including its applications, both in marketing, finance, operations, management information systems, human resources & strategy. Editors get articles in the form of research results that have never been visited and this journal is published twice a year (June and December). Furthermore, this journal is open to the scientific community, not limited to the academic community of the Faculty of Economics and Business, Prof. University. Dr. Hazairin, S.H but open to all lecturers, researchers from other universities, and professionals.
ANALISIS FAKTOR ANTESEDEN NIAT PERUBAHAN PERILAKU MENJADI WIRAUSAHA
This study aims to examine various factors that function as antecedents influencing individuals’ intentions to engage in behavioural change toward becoming entrepreneurs. This research is classified as basic research. The research instrument consisted of a questionnaire administered to 182 respondents. Data were collected through an online survey using google forms and examined using classical mediation regression. The findings indicate that knowledge and self-awareness significantly influence attitudes. Attitude serves as a full mediating factor in the relationship between knowledge and the intention to change behaviour toward entrepreneurship. In addition, attitude acts as a partial mediator in the relationship between self-awareness and the intention to change behaviour toward entrepreneurship. This study is limited to examining attitudes, intentions, and the roles of knowledge and self-awareness in shaping behavioural change intentions within the framework of the Theory of Planned Behavior (TPB). This research contributes to the development of TPB, particularly in the context of entrepreneurial behavioural change intentions. The findings are expected to provide insights for the Indonesian government in designing normative policies, especially in formal and non-formal education, to support the growth of entrepreneurship in Indonesia.
Hak Cipta (c) 2026 Nonie Magdalena, Nur Nur http://creativecommons.org/licenses/by/4.0
PENGARUH FINTECH PAYMENT, PERILAKU KONSUMTIF, DAN PENGENDALIAN DIRI TERHADAP PENGELOLAAN KEUANGAN PENGGEMAR K-POP
South Korean culture's influx into Indonesia has had a significant impact on various aspects of people's lives. One of the most impacted areas is the music world, particularly the music genre known as Hallyu or the Korean wave, commonly referred to as K-Pop. K-Pop fans have specific needs and desires that must be met, but remain limited by their financial situation. Therefore, financial management is crucial for them. This study aims to analyze the influence of fintech payments, consumer behavior, and self-control on the financial management of K-Pop fans. The sampling method used was non-probability sampling with a purposive sampling approach. The total number of respondents was 486 people, with the criteria being K-Pop fans aged at least 15 years and having purchased merchandise, concert tickets, or other items related to K-Pop. In the data analysis process, the researcher used multiple linear regression with the help of SPSS. The results showed that fintech payments did not significantly influence financial management, while consumer behavior and self-control had a significant influence on the financial management of K-Pop fans. This finding provides an empirical contribution by confirming that K-Pop fans' financial management is more determined by psychological and behavioral factors, especially consumer behavior and self-control, than by the use of fintech payments, so that the implications emphasize the importance of financial education policies and programs that focus on controlling consumption and strengthening self-control rather than simply literacy in the use of digital payment technology.
Hak Cipta (c) 2026 Herlina Herlina, Fransisca Carolina, Jeammy Nolen http://creativecommons.org/licenses/by/4.0
PENGARUH KEPERCAYAAN DAN EMOSI DALAM ULASAN DARING MULTIMODAL TERHADAP KEPUTUSAN KONSUMEN
This study aims to examine the influence of trust and emotional cues embedded in multimodal online reviews on consumer travel decision making. This study employs a systematic literature review approach. Data were collected from 115 empirical journal articles indexed in Scopus and Web of Science, published between 2023 and 2025. The review focuses on text, image, video, influencer, and live-stream-based online reviews related to consumer behavior in travel and service contexts. The findings indicate that trust related cues such as credibility, message consistency, and transparency significantly enhance consumers’ cognitive evaluations, while emotional engagement generated through visual and interactive content strengthens affective responses. The interaction of trust and emotion consistently influences purchase intention and visitation intention. Visual and interactive review formats intensify emotional immersion, whereas text-based reviews reinforce informational reliability. This study is limited to secondary data derived from published empirical studies and does not involve primary behavioral or experimental data. This research contributes to applied consumer behavior, digital marketing, and tourism studies by providing an integrated framework explaining how trust and emotion function across multimodal online review formats to influence consumer decisions.
Hak Cipta (c) 2026 Baiq Candra Herawati, Rini Anggriani, Arwin Yafi Rahmatullah http://creativecommons.org/licenses/by/4.0
PROFITABILITY OF THE TOURISM SUB-SECTOR: BEFORE, DURING AND AFTER THE COVID-19
The purpose of this study was to assess the ability of tourism sub-sector companies listed on the Indonesia Stock Exchange to attain profits by utilizing all available capabilities and resources, including sales performance, asset utilization, and capital efficiency. The measurement period was before, during, and after the Covid-19. Using descriptive analysis methods. Using secondary data obtained from idx.co.id. The sampling technique was based on purposive sampling, resulting in 28 samples of tourism, hotel, and restaurant sub-sector companies listed on the Indonesia Stock Exchange. Profitability was measured using the profit margin ratio, ROA, and ROE. The results of this study prove that profitability before Covid-19 based on profit margin was better during the Covid-19 than before and after Covid-19. Meanwhile, based on ROA and ROE, it shows that the ability to manage company assets and capital showed better results after Covid-19 than the period before and during Covid-19. Losses during the pandemic were caused by decreased revenue in this tourism sector. The decrease in revenue occurred due to decreased hotel revenue, tour package revenue, vehicle rentals, and others. This study's limitations are that it only measures a company's ability to generate profits using all its capabilities and resources. This research is expected to provide insight into how the tourism sector survived and recovered from the crisis. This study compares three time periods, providing a more comprehensive view of the impact and recovery from the crisis.
Hak Cipta (c) 2026 Endang Afriyeni, Jumyetti http://creativecommons.org/licenses/by/4.0
DYNAMICS OF DEMAND FOR BIOPESTICIDE PRODUCTS AND ITS KEY DETERMINANTS
The growth of the organic market and the demand for residue reduction are driving the need for environmentally friendly inputs, but biopesticide adoption at the farmer level remains limited. This study analyzes the dynamics of biopesticide demand by assessing the impact of willingness to pay (WTP), operational performance, and the Go Organic Program in two agroecological contexts: Bendunganjati Village (Pacet) and Randugenengan Village (Dlanggu). The research design was a quantitative explanatory survey (cross-sectional) using stratified random sampling. The instruments were validated and reliable. The analysis used multiple linear regression to test the influence of explanatory factors on demand and usage intensity, and an exponential smoothing approach to predict monthly demand. The results show that Willingness to Pay has a positive and significant effect on demand, the Go Organic Program has a negative and significant effect, indicating a possible substitution to biopesticide production practices, while operational performance is positive but not significant. The model is simultaneously significant, indicating that the variation in demand is explained by the three variables. For forecasting, a larger alpha provides the closest trace to the actual data and produces more accurate predictions for the following period than a smaller alpha. These findings confirm that strengthening WTP based on evidence of efficacy and redesigning the implementation of the Go Organic Program to encourage, rather than substitute, commercial demand is more crucial than operational improvements alone. Managerial recommendations include measurable demonstration plots, packaging economy, visual SOPs, stock and lead time management, and the integration of biopesticide materials into the Go Organic Program module.
Hak Cipta (c) 2026 Zenita Afifah Fitriyani, Dimas Ganda Permana Putra; Mega Darmi Novita http://creativecommons.org/licenses/by/4.0
DETERMINASI KOMPETENSI MAHASISWA MELALUI PENGALAMAN MAGANG DAN SOFT SKILLS
His study aims to examine the effects of internship experience and soft skills on the competence of young people in Pontianak, with self-confidence as a moderating variable. A quantitative approach with a survey method was employed. Data were collected using a five-point Likert-scale questionnaire from 200 students and young graduates who had participated in internship programs in Pontianak. A purposive sampling technique was applied, targeting respondents aged 18–24 years who had prior internship experience in business and industrial settings. Data analysis was conducted using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS software. The results indicate that internship experience and soft skills have a positive and significant effect on student competence. Self-confidence shows a positive but insignificant effect on competence and does not moderate the relationship between internship experience or soft skills and competence. This study is limited to respondents in Pontianak and employs a cross-sectional design, which restricts the ability to capture long-term competency development. This study highlights internship experience and soft skills as the main determinants of student competence and provides practical implications for internship-based curriculum development and soft skills enhancement in higher education.
Hak Cipta (c) 2026 Efa Irdhayanti http://creativecommons.org/licenses/by/4.0
PENGARUH PROMOSI, LIVE STREAMING DAN CELEBRITY ENDOSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC
The skincare industry in Indonesia has grown rapidly along with the increasing use of social media and e-commerce as marketing channels. Skintific, a skincare brand active in Indonesian e-commerce, is one example of a company that leverages digital marketing strategies. This study aims to analyze the influence of promotion, Live streaming, and Celebrity Endorsers on purchasing decisions for Skintific products. This research employed a quantitative approach using a survey of 102 consumers in West Jakarta. Data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results show that promotion has a positive and significant effect on purchasing decisions, Live streaming has a positive and significant effect, and Celebrity Endorsers have the strongest influence. The implication of this study is that skincare companies should optimize the combination of promotion, interactive Live streaming, and collaboration with credible Celebrity Endorsers to enhance consumer purchasing decisions.
Hak Cipta (c) 2025 Derina Zulfa, Rina Astini http://creativecommons.org/licenses/by/4.0
PENGARUH E-WOM, PROMOSI, DAN BRAND LOVE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE THE ORIGINOTE
This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), promotion, and brand love on the purchase decision of The Originote skincare products. The research employed a quantitative method using a survey of 105 respondents who had previously used the products. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results indicate that E-WOM and brand love have a positive and significant effect on purchase decisions, while promotion has a positive but not significant effect. The adjusted R² value of 66.1% suggests that the independent variables substantially explain the dependent variable. This study is limited to users of The Originote products, so the findings may not be generalized to other brands or product categories. The contribution of this research lies in enriching the literature on digital marketing and brand loyalty, as well as providing practical implications for skincare industry players in designing more effective brand communication strategies.
Hak Cipta (c) 2025 Mega Fauziah Aryanti, Rina Astini http://creativecommons.org/licenses/by/4.0
PENGARUH PERSONAL BRANDING GREENFLUENCER TERHADAP GREEN PURCHASE BEHAVIOR DENGAN MEDIATOR GREEN TRUST
This study aims to analyze the influence of greenfluencer personal branding on green purchase behaviour with green trust as a mediating variable. This research employs a quantitative approach using a survey method. A questionnaire was distributed to 100 respondents across five provinces on the island of Java. Data analysis was conducted using Structural Equation Modelling (SEM) with the AMOS 23 application. Personal branding has a positive effect on green trust. Green trust significantly influences green purchase behaviour. Personal branding does not have a direct effect on green purchase behaviour. Green trust fully mediates the influence of personal branding on green purchase behaviour. This study is limited to the geographic area of Java and the involvement of respondents who follow specific green influencers on Instagram. This research contributes to the fields of green marketing, consumer behaviour, and digital communication, particularly in building green trust through greenfluencer personal branding.
Hak Cipta (c) 2025 Widya Nur Bhakti Pertiwi, Farah Putri Wenang Lusianingrum, Muhammad Johan Widikusyanto, Arum Wahyuni Purbohastuti http://creativecommons.org/licenses/by/4.0
PERAN STRATEGIS KEMITRAAN BUMDES DALAM PEMBANGUNAN DESA BERKELANJUTAN DI INDONESIA
This research aims to evaluate the role of Village-Owned Enterprises (BUMDes) in supporting village economic independence, improving community welfare, and achieving Sustainable Development Goals (SDGs). Descriptive qualitative method, using instruments of in-depth interviews, observation, and document analysis. The sampling technique used was purposive sampling, focusing on BUMDes in Bengkulu Province. The research shows that BUMDes has succeeded in increasing village income by around 20% in the last two years. In addition, the BUMDes programme also encourages sustainable natural resource management, creates new jobs, and improves the capacity of village communities in managing businesses. 70% of villages involved in the strategic partnership have implemented new technologies that focus on agricultural and natural resource efficiency. This research is limited to BUMDes in Bengkulu Province, so it cannot describe the overall dynamics of BUMDes in Indonesia. This research can significantly contribute to the development of village development policies, community empowerment, as well as the implementation of SDGs at the village level, with a focus on sustainable natural resource management and local economic improvement through BUMDes.
Hak Cipta (c) 2025 Heru Kreshna Reza; Loso Judijanto, Melly Susanti, Restyan Vanny Varera http://creativecommons.org/licenses/by/4.0
PEMETAAN LITERATUR KAPABILITAS DINAMIS PADA UMKM DI INDONESIA: TINJAUAN LITERATUR SISTEMATIS
This study presents a systematic analysis of the conceptual development of dynamic capabilities in the context of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. To remain competitive, MSMEs are required to possess a high level of adaptability. One relevant approach to explaining this adaptive capability is the concept of dynamic capabilities, which includes the abilities to sense, seize, and reconfigure. The objective of this study is to map the development of literature related to dynamic capabilities within the Indonesian MSME context and to identify existing conceptual and practical gaps. The research method employed is a Systematic Literature Review (SLR). Literature was collected from leading databases such as Google Scholar, DOAJ, Emerald, and SINTA using the Publish or Perish application, covering the period from 2020 to 2024. From the 49 selected articles, a process of screening, coding, and thematic analysis was conducted. The findings indicate that dynamic capabilities significantly contribute to the resilience, innovation, and performance of MSMEs. However, there remain inconsistencies in definitions and measurement approaches. Moreover, this study is limited to the MSME sector, which restricts the generalizability of the findings. The main contribution of this study is to provide a systematic mapping of recent literature and to propose future research directions and policy recommendations that support the strengthening of dynamic capabilities among MSMEs, particularly in the face of business environmental uncertainty.
Micro, Small, and Medium Enterprises (MSMEs)
Hak Cipta (c) 2025 Rahmat Maulidan, Imam Gunanjar, Muhammad Ridwan Verinanda, Rico Syahputra, Anisha Hardianti http://creativecommons.org/licenses/by/4.0
MINAT BERKUNJUNG : CONTENT MARKETING DAN KEARIFAN LOKAL DESA WISATA KAMPUNG ADAT
This study aims to examine the effect of Content Marketing and Local Wisdom on Visitor Interest in Segunung Traditional Village Tourism Village Wonosalam, Jombang Regency, East Java. Segunung Traditional Village Tourism Village is a rural-based tourist destination rich in Javanese culture and traditions, offering a unique experience for tourists who want to experience local wisdom and natural beauty. This study uses an associative method with a quantitative approach. The population in this study were potential visitors who saw the Instagram content of the Kampung Adat Segunung Wonosalam tourist village. To obtain data in accordance with this study, researchers used a quantitative approach. The sampling technique uses purposive technique. Data collection by questionnaire. The total respondents in this study were 100 respondents. This study uses multiple linear regression analysis techniques. Based on the test results, it is said that Content Marketing and Local Wisdom partially and simultaneously have a positive and significant effect on Visiting Interest. Content Marketing that is informative and accurate, as well as content that displays real conditions related to tourist village destinations, can increase visitor interest. Local Wisdom, such as local skills that seek to preserve the culture and livelihoods of the community, as well as local decision-making processes that involve the community, create a unique attraction that attracts visitors.
Hak Cipta (c) 2024 Mar'atul Fahimah, Avina Auliatul Faizah http://creativecommons.org/licenses/by/4.0
ANALISIS KOMPARATIF PREDIKSI KEBANGKRUTAN DENGAN METODE ALTMAN Z-SCORE DAN ZMIJEWSKI X-SCORE
The purpose of this study is to determine if there is a difference between the Altman and Zmijewski methods in predicting bankruptcy. This type of research is comparative with quantitative methods. The sample used is transportation subsector companies listed on the Indonesia Stock Exchange for the 2019-2023 period, totaling 7 issuers, using purposive sampling technique. This study uses the independent sample t-test comparative test. The results of the research in the Independent Sample T-Test test are a t value of -2.686 with a probability of 0.010. This means that there are differences between Altman and Zmijewski methods in predicting bankruptcy. The Altman method is superior in predicting bankruptcy with an accuracy rate of 74.29%, while the Zmijewski method obtained an accuracy value of 37.14%. This means that the Altman method is more accurate and reliable in predicting corporate bankruptcy compared to the Zmijewski method.
Hak Cipta (c) 2024 Dita Hafizah, Lailatus Sa'adah http://creativecommons.org/licenses/by/4.0
PENGARUH HRM PRACTICE, INDIVIDUAL INNOVATION DAN JOB SATISFACTION TERHADAP EMPLOYEE PERFORMANCE DIMEDIASI OLEH HRIS USAGE
This study aims to determine the effect of human resource management practices, individual innovation capability, and job satisfaction on employee performance, with HRIS usage as a mediator. A cross-sectional method was used to obtain quantitative data through an online questionnaire, adapted from existing questions in previous literature. Data were collected from all members of the target population, consisting of 69 non-managerial HR division employees at private company XYZ, who had worked for at least one year, using a census or saturation sampling technique. The data were then analyzed using PLS-SEM software. The results showed a significant relationship between human resource management practices, individual innovation capability, job satisfaction, and HRIS USAGE on employee performance. However, HRIS USAGE did not mediate the relationship between human resource management practices, individual innovation capability, job satisfaction, and employee performance among HR division employees at private company XYZ. This study was only empirically tested within the HR division using saturated sampling or a census approach, resulting in limitations in the generalizability of the findings. These findings offer managerial implications that can help private company XYZ improve employee performance.
Hak Cipta (c) 2024 Windy Saroh Sinaga, Yohana F. Cahya Palupi Meilani http://creativecommons.org/licenses/by/4.0
ANALISIS KINERJA PADA POPULARITAS GIM FREE FIRE DI INDONESIA: PENDEKATAN BERBASIS KONTEN
This study explores the performance and popularity of the Free Fire game in Indonesia through a content-based approach using the Technology Acceptance Model (TAM). The research aims to evaluate how TAM constructs, such as perceived usefulness and ease of use, influence user reviews and gameplay satisfaction. Secondary data from user reviews on the Google Play Store, collected between April and June 2024, were analyzed using content analysis with NVivo 12. Key findings reveal that server stability and technical performance significantly impact user satisfaction, while competitive gameplay modes enhance engagement. Frequent terms like "help" and "account" highlight ongoing technical challenges, particularly in account management and customer support. This study contributes to understanding player behavior in mobile gaming and offers insights for developers to optimize user experiences and enhance game features. Limitations include reliance on secondary data and a focus on the Indonesian market. Future research could expand to comparative studies across regions.
Free Fire, Technology Acceptance Model (TAM), Mobile Gaming, User Reviews, Content Analysis, Game Performance
Hak Cipta (c) 2024 Diki Putra Setianto, Erna Ferrinadewi K http://creativecommons.org/licenses/by/4.0
SOCIAL NETWORK ANALYSIS DALAM PENGGUNAAN TAGAR #BOYCOTT SEBAGAI DAMPAK KONFLIK
This study analyzes the #BoycottMcDonalds hashtag network on Twitter social media using Social Network Analysis (SNA) method to identify influential actors and the level of interaction that occurs in the network using centrality, density, and modularity metrics. Of the 2,468 tweets obtained through crawling Twitter data using the Twitter API, after the data preparation stage (pre-processing) there are only 810 tweets that are ready to be analyzed in Gephi. Determining influential actors in the #BoycottMcDonalds hashtag network is calculated using centrality metrics, namely degree centrality, closeness centrality, betweenness centrality, and eigenvector centrality. The analysis results show that the irishpopeye account occupies the highest position in out-degree with a weight of 43 and in closeness centrality with a weight of 1.0. The second influental account is the mcdonalds account with the highest eigenvector centrality weight of 1.0 and the third influential account is the drloupis account with a fairly high eigenvector centrality and degree centrality value. As for the level of the interaction that occurs in the network, based on the modularity metric value obtained of 0.934 and density of 0.001 which indicates that the level of interaction in the #BoycottMcDonalds network is low.
Hak Cipta (c) 2024 Muhammad Fachrul Salam, Namirah Khairunnisa, Kiky Resky Ramadhani Sucipto http://creativecommons.org/licenses/by/4.0
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KEPEMIMPINAN TRANSAKSIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN RSKJ PROVINSI BENGKULU
Leadership is the main key to the success of a company in achieving a goal. A company requires appropriate transformational leadership and transactional leadership to encourage the emergence of organizational citizenship behavior in each employee. The purpose of this research is to determine the influence of transformational leadership and transactional leadership on organizational citizenship behavior (OCB) in RSKJ employees in Bengkulu Province. The population that will be used in this research is employees of the RSKJ nursing section of Bengkulu Province, totaling 100 employees. This research uses a nonprobability sampling technique with the technique taken, namely saturated sampling (census). Saturated sampling technique is a sample determining technique when all members of the population are used as samples. So the sample used in this research was 100 employees of the RSKJ nursing section of Bengkulu Province. This research uses quantitative methods and data collection techniques by means of observation and distributing questionnaires. Then the questionnaire data was processed using SPSS version 26. Based on the results of this research, it can be concluded that the results of hypothesis testing from the t test (partial) and F test (simultaneous) have a positive and significant effect on the transformational leadership and transactional leadership variables on organizational citizenship behavior.
Kepemimpinan Transformasional, Kepemimpinan Transaksional, Organizational Citizenship Behavior
Hak Cipta (c) 2024 Rike Novianti, Meiffa Herfianti http://creativecommons.org/licenses/by/4.0
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR
This research aims to find out how Shopping Lifestyle and Fashion Involvement influence the Impulse Buying Behavior (case study of consumers at the Gallery RJ store in Bengkulu City). The research method used was quantitative, with a sample of 96 respondents from Gallery RJ buyers. Data analysis includes the Classic Assumption Test, Multiple Linear Regression, Coefficient of Determination (R2), and Partial tests (t test), Simultaneous (F test). The research results show that Shopping Lifestyle has a significant and positive influence on Impulsive Buying Behavior H1 is accepted, likewise Fashion Involvement also shows a significant positive influence on Impulsive Buying Behavior H2 is accepted. Meanwhile, the F Shopping Lifestyle (X1) and Fashion Involvement (X2) tests have a significant influence on Impulse Buying Behavior (Y) at Gallery RJ Bengkulu City so that H3 is accepted. The coefficient of determination shows that together Shopping Lifestyle and Fashion Involvement make a big contribution in influencing Impulsive Buying Behavior at Gallery RJ Bengkulu City. And the most dominant factor with the largest regression coefficient value is the Fashion Involvement variable (X2)
Hak Cipta (c) 2024 Garnis Marthasari, Ade Tiara Yulinda http://creativecommons.org/licenses/by/4.0
MODEL BARU PENGEMBANGAN KARYAWAN ADMINISTRATIF DI PERGURUAN TINGGI SWASTA: INTEGRASI TEKNOLOGI DAN KOMPETENSI SOFT SKILLS
This research aims to explore the influence of Technology Integration and Soft Skills Competence on the Development of Administrative Staff in Private Higher Education Institutions in Bandung. In the modern era marked by technological advancements and the complexity of job demands, this study is relevant for examining how the integration of technology and the development of soft skills competence can affect administrative staff in higher education institutions. The research methodology adopts a quantitative approach with a Total Population of 414 employees from 138 institutions, and a sample of 203 employees selected through Area Probability Sampling. Data collection is conducted using a questionnaire, and data analysis is performed utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both Technology Integration and Soft Skills Competency have a positive and significant influence on the development of administrative staff, with the Mediating Effect of Development Model Effectiveness playing a pivotal role. Limitations of the study include potential constraints on generalization within the context of private higher education institutions in Bandung. The research contributes by providing strategic recommendations to enhance technology integration, develop soft skills competencies, and design effective development models for administrative human resources. These findings are expected to serve as a foundation for efforts to improve the performance and development of administrative staff in higher education institutions.
Hak Cipta (c) 2024 Darul Wiyono, Ema Ambiapuri, Tatiek Ekawati Permana http://creativecommons.org/licenses/by/4.0
PENERAPAN GREEN INDUSTRY DAN GREEN HUMAN RESOURCE MANAGEMENT TERHADAP KINERJA KARYAWAN
Green Industry and Green Human Resource Management are one of the sustainability methods implemented by a company. This research aims to analyze the extent to which the implementation of Green Industry and Green Human Resource Management can improve employee performance, both from the aspects of productivity and environmental sustainability. This type of research is quantitative. The population of this study was all employees of the HR & General Department at PT Semen Padang, totaling 38 people taken by total sampling. Data were processed using multiple linear regression using a questionnaire. The research results show that there is an influence between green industry (X1) on employee performance, there is an influence of green human resource management (X2) on employee performance and there is a relationship between green industry and green human resource management on the performance of PT Semen Padang employees.
Hak Cipta (c) 2024 Afriyeni Afriyeni, Tiarawati Tiarawati http://creativecommons.org/licenses/by/4.0
PENGARUH PENYEBAB KEGAGALAN BERWIRAUSAHA TERHADAP PEMBELAJARAN DARI KEGAGALAN BERWIRAUSAHA DAN DAMPAKNYA TERHADAP KINERJA UMKM
The main objective of this research is to examine the influence of the causes of entrepreneurial failure by using two types of causes of entrepreneurial failure (internal causes and external causes) on learning from entrepreneurial failure and its impact on the performance of SMEs in DKI Jakarta. The research method used in this research is a quantitative research method using a survey with the analytical tool used, namely Smart PLS version 3.0. which aims to examine the variables that cause internal failure, the causes of external failure, learning from entrepreneurial failure and its impact on business performance variables. The research results show that the variable learning from failure has a significant positive effect on business performance. Likewise, the variables that cause entrepreneurial failure from internal factors have a positive and significant effect on learning from entrepreneurial failure. However, in contrast to the results of testing variables that cause failure from external factors on learning from entrepreneurial failure, it shows that there is no influence on the causes of entrepreneurial failure from external factors on learning from entrepreneurial failure. It is hoped that this research can provide suggestions and input, especially for SMEs, so that they can turn entrepreneurial failures into lessons to improve business performance. This research also has several limitations, including that the SME business sector in this research is still too general, and this research only uses subjective performance measures.
Hak Cipta (c) 2024 Nur Majdina, Engga Jalaludin, Janusi Waliamin, Firda Zahro Latifah, Husnul Hayati http://creativecommons.org/licenses/by/4.0
PENGARUH FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINTECH TERHADAP FINANCIAL BEHAVIOR MASYARAKAT KOTA DEPOK
This study aims to find out how the influence of financial literacy, financial experience, and financial technology (fintech) on financial behavior in Depok City. In this study using a quantitative approach. The data source in this study uses primary data by collecting data through questionnaires distributed to people in Depok City who use e-payments. The sampling technique in this study was using purposive sampling, so the number of samples in this study was 210 respondents. As for the data analysis technique in this study using Partial Least Square (PLS) with the help of SmartPLS 4 for windows. The results of this study indicate that financial literacy and financial technology have a positive and significant impact on financial behavior among e-payment users in Depok City. As for financial experience, it has no influence on financial behavior. This can happen because when people in Depok City make payments, they are still not careful in deciding their finances and they have different characteristics.
Hak Cipta (c) 2023 Farah Salsabila Putri Waluyo, Arif Widodo Nugroho, Deni Adha Akbari http://creativecommons.org/licenses/by/4.0
KINERJA PEGAWAI DILIHAT DARI KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA
The purpose of this study was to determine the effect of organizational communication and work environment on the performance of the employees of the West Sumatra Province Investment and One Stop Service (DPMPTSP). The population in this study amounted to 60 employees. The sample taken is the entire population, which is 60 employees. The sampling technique in this study is a total sampling technique. Total sampling technique is a sampling technique in which the entire population is sampled. The analysis technique used in this research is validity, reliability, descriptive analysis, classical assumption test, multiple regression analysis, and t test. The results showed that organizational communication had a positive and significant effect on employee performance, while the work environment had a negative and insignificant effect on employee performance.
Hak Cipta (c) 2023 Doni Marlius, Febsri Susanti, Jhon Fernos, Andre Andhyka Harmen http://creativecommons.org/licenses/by/4.0
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI KEGUNAAN, DAN PERSEPSI KESENANGAN TERHADAP LOYALITAS NASABAH MOBILE BANKING
This research aims to prove the influence of perceived ease of use, perceived usefulness, and perceived enjoyment on satisfaction, then prove the influence of satisfaction on loyalty which is mediated by users' love for mobile banking. The type of research carried out was hypothesis testing which was analyzed using the Structural Equation Modeling (SEM) tool with the AMOS program. The research sample taken using a purposive sampling technique with individual analysis units. Primary data collected by distributing questionnaires to 262 respondents. The research results show that there is a positive influence of perceived ease of use, perceived usefulness, and perceived enjoyment on brand satisfaction, there is a mediating role of brand love in the influence of brand satisfaction on brand loyalty. This research is limited to customers who use mobile banking from banks in KBMI IV. Future researchers can examine customers who use mobile banking from banks in general. This research contributes to providing input to the top management of banks in Indonesia regarding what factors can help increase and manage customer loyalty, especially when using mobile banking.
Hak Cipta (c) 2023 Kahti Ramadhia Risde, Kurniawati Kurniawati http://creativecommons.org/licenses/by/4.0
ANALISIS PERILAKU GENERASI MILENIAL TERHADAP PRODUK SKINCARE THE ORIGINOTE
This research was carried out with the aim of finding the influence of e-commerce, trust and brand image on purchasing decisions. The research procedure involved the application of linear regression analysis, t test, f test, and calculation of determinant coefficients on a sample of 50 students at Muhammadiyah University of Riau. Data collection was carried out using a questionnaire. The findings from the research show that there is a negative impact of e-commerce and trust on purchasing decisions and conversely, brand image has a positive influence on purchasing decisions. The t and f tests show that the influence of e-wom, brand trust and brand image on purchasing decisions is significant. In addition, brand image has been shown to have a considerable positive impact on purchasing decisions, with brand standing out as the most influential factor. The limitation of this research lies in the use of data that includes respondents' views on the statements submitted in the research questionnaire, some respondents filled out the questionnaire without taking each statement seriously. However, it is hoped that the indicators presented in this research can serve as guidelines for sellers of The Originote skincare products in Pekanbaru.
Hak Cipta (c) 2023 Adinda Azmi Dwi Putri, Aisyah Firmathoina, Muhammad Adib Sya’ban, Fitri Ayu Nofirda http://creativecommons.org/licenses/by/4.0
NIAT MEMBELI PRODUK SCARLETT: PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA
Scarlett is one business in the beauty industry that is expanding right now. The purpose of this study is to determine the ways in which product quality, price, and brand image affect customers' inclinations to purchase Scarlett items. This kind of study is informal and quantitative. Random sampling was utilized in the sampling process, and 105 respondents made up the sample. Students utilizing Scarlett goods were the target audience for the traditional survey. Limitations in the research on how interest in buying Scarlett products is influenced by price, product quality, and brand image. Decisions about how many products to buy at once in a Scarlett store may be influenced by the results of this research.
Hak Cipta (c) 2023 Erina Alimin, Herlina Ferliyanti , Sabri Sabri, Ahmad Nouvel, Gurhanawan Gurhanawan, Melly Susanti http://creativecommons.org/licenses/by/4.0
NIAT MEMBELI GREEN PRODUCT PADA GENERASI MILLENIAL DI INDONESIA
This study focuses on millennials' intentions to buy green products in Indonesia. The Theory of Planned Behavior (TPB) was applied in this study. The purpose of this study is to investigate the impact of environmental awareness, environmental knowledge, attitudes, behavioral control perceptions, and subjective norms on purchase intent. The quantitative research approach was applied, and primary data were gathered using an online questionnaire. This research included 230 respondents who planned to buy ecologically friendly items. The analysis approach used in this work is Structural Equation Modeling (SEM). AMOS 20.0 for Windows was utilized as the testing software. The data reveal that the higher the level of environmental concern, attitude, and perceived behavioral control, the greater the desire to buy green items among Indonesian millennials. While there is a negative relationship between environmental knowledge characteristics and subjective standards and the propensity to buy green items. Practical advice in this study is that it is hoped that providers of environmentally friendly products (green products) can provide a more detailed explanation of the benefits of green products to the millennial generation in order to create an attitude of care for the environment and provide information that environmentally friendly products are easily obtained in order to encourage consumers to have the intention to buy environmentally friendly products.
Hak Cipta (c) 2023 Muhammad Ikhsan, Muhartini Salim, Rina Suthia Hayu http://creativecommons.org/licenses/by/4.0
ANALISIS BUDAYA ORGANISASI MENGGUNAKAN HOFSTEDE DAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)(Studi Kasus pada Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Bengkulu)
Organizational culture affects a person's role in carrying out his role. The success of organizational culture is marked by changes in individual behavior that can be emulated by other individuals. This study aims to determine the organizational culture created in the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The method used in analyzing organizational culture is Hofstede's method and OCAI (Organizational Culture Assessment Instrument) analysis. The results of the analysis using Hofstede's cultural dimensions state that the Faculty of Economics and Business, Muhammadiyah University of Bengkulu is in an organizational culture that has an even distribution of power, is collectivistic, masculinity has a strong influence within the institution, the institution focuses on things that have certainty value, the institution concentrate more on matters that have a long-term, future-oriented nature, and implement pragmatic values and institutions that control the fulfillment of needs and regulations with strict social norms. Meanwhile, based on the OCAI analysis, the current organizational culture and the expected organizational culture in the future is the Clan organizational culture. This means that there is a match between the desires of the leadership and employees because they are in the same organizational cultural orientation, namely a friendly workplace where people share with each other like a big family.
Hak Cipta (c) 2023 Meiffa Herfianti, Mimi Kurnia Nengsih, M. Galy Njoman Ari Pribowo http://creativecommons.org/licenses/by/4.0
PENGARUH FAKTOR SOSIAL DAN EKONOMI TERHADAP PENDAPATAN BUDIDAYA IKAN BANDENG DI KECAMATAN PADEMAWU KABUPATEN PAMEKASAN
Milkfish cultivation has a significant economic impact in Pademawu District. However, milkfish cultivators often encounter many obstacles during the cultivation process to selling it. This study aims to determine the effect of social and economic factors on the income of the milkfish farming community in Pademawu District, Pamekasan Regency. This study uses a quantitative approach. The population in this study were 30 Pademawu people who cultivate milkfish. The data collection technique used was a questionnaire. The data analysis technique used is multiple linear regression analysis. The sampling technique uses a full sample, meaning that the entire study population is used as a sample. The results showed that social and economic factors had a positive effect on the income of the milkfish farming community in Pademawu District, Pamekasan Regency. Social and economic factors also simultaneously influence the income of the milkfish farming community in Pademawu District, Pamekasan Regency. Economic factors have the most dominant influence on the income of the milkfish farming community in Pademawu District, Pamekasan Regency. The practical implication of the results of this research is that milkfish cultivators must understand very well the importance of economic factors, one of which is capital. Farmers need to have sufficient capital so as not to interfere with the process of milkfish cultivation. The local government can also help find solutions related to capital, for example by establishing a cooperative for milkfish cultivators in Pademawu District, Pamekasan Regency.
Hak Cipta (c) 2023 Rachman Hakim, Gazali Gazali, Febryan Syaifadi
PENGARUH EXPERIENTAL MARKETING DAN EXPERIENTAL VALUE TERHADAP COSTUMER SATISFACTION PADA PENGGUNA HANDPHONE REDMI DI SMK NEGERI 03 BENGKULU SELATAN
This study aims to determine the effect of Experiential Marketing and Experiential Value on Customer Statistics on Redmi mobile users at SMK Negeri 03 Bengkulu Selatan. This study used a quantitative method with a Likert scale (questionnaire). The number of respondents in this research was 105 people. iMethod of data collection iusing a questionnaire. The analysis technique uses multiple linear regression analysis tests, the coefficient of determination (R2) and hypotheses tests, namely the it test and the if test. The results of this study indicate that partially the experiential marketing variable has a significant effect on the customer satisfaction variable and the experiential value variable has a significant effect on the customer satisfaction variable. Simultaneously, it shows that the experiential marketing and experiential value variables simultaneously have a significant effect on customer satisfaction. The limitations of this study are using data in the form of respondents' answers to the statements submitted on the research questionnaire. Respondents who filled out the questionnaire at random and did not pay close attention to each statement. It is hoped that the indicators described in this study can be used as a reference for Redmi products, especially Redmi product sellers in South Bengkulu, in increasing the experience marketing of their customers and increasing the experience value in in-store transaction life.
Hak Cipta (c) 2023 Meiffa Herfianti, Lee Fransisco